Mission & Values





We build and nurture relationships.

We are a family of sisters. We are here for each other through good times and bad, to motivate, support and sometimes, just for a hug. We don’t always agree on every issue, but on one we are united. We find strength, power, and happiness through fitness, and we will never turn our backs on each other. This sisterhood gives us the strength and courage to reach our goals – whether we are running our first 5k or completing our 20th marathon. 

We’re all in it together.

We try new things.

We created the first running skirt and changed women’s fitness clothing forever. But we don’t need to literally pioneer things to innovate. We break barriers in our own worlds every day. Sometimes the act of simply forging ahead with a 

30-minute run can be a pioneering act when life is throwing curveballs. 

We work hard.

No one ever said it would be easy, but that doesn’t stop us. We bust our butts every day, to the best of our ability, based on what that day brings. And we have fun doing it (see below)! 

We have tons of fun.

If it’s not fun, it’s not worth doing! Running is a gift, and we celebrate it in many ways. The ultimate celebration occurs after a race well-run. Personal best or not, we believe that all hard efforts deserve a reward!

We’re all in it together.

We are committed to a life of health and fitness.

We make running and fitness a priority. We are not perfect – sometimes we miss a workout – but we always come back to this founding philosophy. When my body is fit and strong, my mind is fitter and stronger too. 

We live our passion.

Not only do we passionately live a busy-woman’s-active life; we share it. Our goal is to introduce the incredible power of running to other women and to share our excitement, love, and passion for how it makes us feel.