Skirt Sports Company Info

Nicole DeBoom, Skirt Sports CEO

Here at Skirt Sports, we like to think of Nicole DeBoom as our turbo-charged, high energy, fun-loving leader. Hailing from the 'burbs of Chicago, Nicole's passion for fitness started at an early age when she qualified for the 1988 Olympic Swimming Trials in the 100m breaststroke at 16. She went on to swim varsity for Yale University and in 1999, Nicole made her professional triathlete debut.

Over the next several years she raced around the country securing first-place wins at major events in Boulder, Chicago, and Memphis and rocked a 12th place finish at the legendary Hawaii Ironman World Championship.

In September 2004, Nicole was on a training run when her love for fitness, desire to feel feminine and entrepreneurial drive collided. One napkin sketch, a dozen inspirational words, and a few hand-sewn skirt prototypes and Skirt Sports was born! A few weeks later, Nicole raced on to a victory at Ironman Wisconsin wearing the world's first-ever women's running skirt.

The fitness market quickly took note of her ground-breaking design and Nicole went on to pioneer a new product category in the industry. Over the next five years, Nicole's leadership has grown Skirt Sports into a women's fitness powerhouse with a full collection of styles including dresses, outerwear, accessories and more now sold in over 400 specialty retail stores throughout the U.S.

In 2007, Nicole launched the Skirt Chaser 5K race series nationally and in 2009, she received a 40-Under-40 award from Sporting Goods Business. So whether you're into running, walking, hiking, yoga, weight-lifting, dancing, flirting, tennis, shopping, soccer-mom carpooling, running errands, gardening or meeting the girlfriends for coffee, Nicole definitely has you in mind when she's dreaming up the next generation of Skirt Sports.

After hours, Nicole can be spotted with her trusty labrador retriever "Annie" by her side, sipping a strong coffee (with real cream) and zipping through a crossword puzzle in record time.